Communication and marketing automation

All useful data are gathered together and made accessible. This is where the CustoCentrix marketing automation feature comes into play. This can be used to manage relationship marketing and client relationship activation campaigns and programmes via personalised marketing channels including email, text message, mail and push notifications.

You can choose whether to opt for an 'all-in-one' solution or keep your current marketing automation tool.

Communication and marketing automation

How it works:

Depending on your choices, CustoCentrix's marketing automation feature can replace the most commonly used marketing automation solutions on the market:

  • Email marketing;
  • Trigger marketing by email, text messaging, digital printing
  • Text message campaigns;
  • Direct Mail Postal campaigns.

Segmentation and counting practices

All the data collated for each of your customer profiles can now be accessed for the most common database marketing purposes.

How?

  • Quick counts: you benefit from an intuitive interface to carry out counting and selection. No need for coding. Need a few examples?
    • How many of your ‘gold' customers haven't visited your point of sale for over 30 days?
    • Which new customers have we not managed to convince to make a second purchase? How many are there?
    • Which gift voucher given to new members triggered their second purchase?
    • How many recipients of the newsletter haven't opened it in over 3 months?
  • Management of lists and segments: you can set the rules for the categorisation of customer profiles into lists and segments. Using dynamic criteria, your lists are automatically updated straight away. Would you rather carry out statistical processing with specialised software? No problem! The lists and segments produced are easy to integrate.

Key points to remember:

1

Counting and results in real time.

2

Intuitive interfaces designed for users who are not experts in the complexity of query language for relationship databases.

Campaign management

From selection to execution, you will find everything you need to carry out your direct marketing campaigns:

  • Templates and assistance in designing emails and newsletters;
  • Personalising content;
  • Planning message deliveries;
  • Management of control groups;
  • Connectors with text message and digital printing service providers;
  • Interfaces for processing postal returns;
  • Campaign statistics.

Marketing automation

In the same way that CustoCentrix sends out your newsletters, personalised mail and text messages, it is also impeccable at:

  • Welcoming and activating new members;
  • Showcasing the benefits of your club or loyalty programme as well as your company's offer;
  • Managing opt-in confirmation processes;
  • Managing trigger marketing (birthday, points thresholds, purchase monitoring, post-purchase satisfaction survey, etc.). There are plenty of contact opportunities which add value when you collect the right data!

Measuring ROI

In the same way that CustoCentrix sends out your newsletters, personalised mail and text messages, it is also impeccable at:

  • Managing trigger marketing;
  • Managing opt-in confirmation processes;
  • Welcoming and activating new members;
  • Showcasing the benefits of your club or loyalty programme as well as your company's offer.
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