CustoCentrix in 90 seconds
Speed up in-store data collection
Understanding your customers better is the key to boosting profits.
Radically simplify the task of your cashier colleagues: it only takes 2.5 seconds to collect complete and reliable customer data! Discover how CustoCentrix makes it easier for your customers to enroll new members in your marketing and loyalty programs, as well as to identify them when they check out.
Increase the rate of identified purchases, keep your customer data effortlessly up to date, collect more email addresses and marketing consents and open the door to new personalized services. Increased customer knowledge, more loyal customers and more effective relationship programs and marketing actions lead to increased traffic in the store and help increase the average shopping basket.
Identification — enables a user to be identified. This is designed to enable customers to identify themselves easily and securely on a website.
Acquisition — enables a user to join a group of stores. This is designed to allow a user to gain new clients for a group without having physical contact with the customer.
The mini-site — enables the user to access a mini-website while being identified. This is designed to provide access to personalised websites (surveys, competitions, preferences, etc.) for one-off initiatives.
Segmentation — allows a user to join a personalised segment (group) of clients. This is designed to enable clients to join a segment and receive specific benefits (extra loyalty) and communications.
Gift vouchers — allows the user to receive a gift voucher on their account (gift voucher cannot be used in a Freedelity store). This is designed to allow clients to receive promotions through flyers or leaflets.
CustoQuestion #1
What is the RFM?
CustoQuestion #2
When the crisis came...
CustoQuestion #3
5 good reasons to collect and maintain home addresses
CustoQuestion #4
Mutualisation of personal data management
CustoQuestion #5
Geomarketing and territorial breakdown in Belgium
CustoQuestion #6
Why is it important to support and monitor the \
CustoQuestion #7a
The catchment areas - The theory
CustoQuestion #7b
The catchment areas - Case study
CustoQuestion #8
What is Life Time Value?
CustoQuestion #9
On the use of eID for data collection at the point of sale
CustoQuestion #10
Customer journey and relationship marketing
CustoQuestion #11
Optimization of postal communication budgets
CustoQuestion #12
7 uses of catchment areas
CustoQuestion #13
Loyalty or loyalty program?
CustoQuestion #14
Collecting email opt-ins
CustoQuestion #15
How to improve the conversion rate of my direct mailing actions
CustoQuestion #16
Guided tour of MyFreedelity
CustoQuestion #17
What is the NPS - Net Promoter Score
CustoQuestion #18
Analysis of the performance of a retail network
CustoQuestion #19
The DataLake
CustoQuestion #20
Sponsorship and commitment
CustoQuestion #21
CDP - Customer Data Platform
CustoQuestion #22
GDPR in the retail environment
CustoQuestion #23
Algorithms and Marketing - AI and Machine Learning with Albert Derasse
CustoQuestion #24
UI on Consumer Kiosks
CustoQuestion #25
The dematerialized ticket
CustoQuestion #26
DataQuality for CRM
Full sequence of an in-store purchase with checkout on a YUMI.
Correction of an incorrect email address by a customer, after CustoCentrix sent an alert on identifying the error using the customer's ID card.
Ultra quick identification of an existing customer using their ID card.
Onboarding of a new member via ID card reading. Collection of an email address, mobile number and consent. Management of customer refusal.
CustoCentrix in 90 seconds
Discover how Custocentrix works and the exclusive principle of keeping personal data up to date.
WatchSpeed up in-store data collection
Discover how CustoCentrix allows you to collect faster:
Understanding your customers better is the key to boosting profits.
Make life much simpler for your colleagues on the check-out: It takes just 2.5 seconds to collect complete and reliable customer data!
WatchIn collaboration with the Worldline teams, we filmed a few sequences showing data collection during the checkout process at a checkout fitted with a YUMI.
Full sequence of an in-store purchase with checkout on a YUMI.
Correction of an incorrect email address by a customer, after CustoCentrix sent an alert on identifying the error using the customer's ID card.
Ultra quick identification of an existing customer using their ID card.
Onboarding of a new member via ID card reading. Collection of an email address, mobile number and consent. Management of customer refusal.
Identification
The acquisition
The mini-site
Segmentation
Gift certificates
#1 What is the RFM?
#2 When the crisis came...
#3 5 good reasons to collect and maintain home addresses
#4 Mutualisation of personal data management
#5 Geomarketing and territorial breakdown in Belgium
#6 Why is it important to support and monitor the \
#7a The catchment areas - The theory
#7b The catchment areas - Case study
#8 What is Life Time Value?
#9 On the use of eID for data collection at the point of sale
#10 Customer journey and relationship marketing
#11 Optimization of postal communication budgets
#12 7 uses of catchment areas
#13 Loyalty or loyalty program?
#14 Collecting email opt-ins
#15 How to improve the conversion rate of my direct mailing actions
#16 Guided tour of MyFreedelity
#17 What is the NPS - Net Promoter Score
#18 Analysis of the performance of a retail network
#19 The DataLake
#20 Sponsorship and commitment
#21 CDP - Customer Data Platform
#22 GDPR in the retail environment
#23 Algorithms and Marketing - AI and Machine Learning with Albert Derasse
#24 UI on Consumer Kiosks
#25 The dematerialized ticket
#26 DataQuality for CRM